Hoddeson told CNN he came up with the idea for Gay Water last year while traveling on vacation with his friend who works in the beverage industry. “I wanted to build something that is queer and part of the community, but isn’t necessarily rainbows and unicorns that you see all around pride,” he said. “Gay is an umbrella term, and the idea behind the brand is to be as inclusive as possible, which means we want allies, we want straight people to be part of this community we’re building,” Hoddeson added.
I just got a notification that “Gay Water” is here, which is strange because we already have @budlight.Also, just why 😫 pic.twitter.com/9XD1C8ckVS — Jaimee Michell (@thegaywhostrayd) July 22, 2023
Gay Water is primarily sold online and comes in four flavors: watermelon, lime, peach and grapefruit. A six-pack costs $18.25 and a 12-pack costs $36.50, according to the website. Hoddeson noted that Gay Water is not the first alcoholic beverage brand to feature the word “gay” in its name: Gay Beer and So Gay Rosé are also trying to reach the LGBT community. The Gay Water founder said there are a lot of “straight-coded brands that try to acquire the audience, and that’s what Bud Light did.” “There’s clearly a desire for folks to have queer customers,” he said. “They just don’t know the right way to go about it.” This article appeared originally on The Western Journal.View this post on Instagram