Candy Company Announces ‘Difficult Decision’ to ‘Sunset’ Iconic Gum Brand

Candy Company Announces ‘Difficult Decision’ to ‘Sunset’ Iconic Gum Brand

An iconic American chewing gum is being discontinued, ending more than five decades of its presence in the country’s candy isles and at registers for retailers.

Fruit Stripe Gum will no longer be manufactured, the Ferrara Candy Co. announced on Thursday.

Remaining supplies of the five-flavored striped chewing gum will remain on store shelves, as the company decided to “sunset” the brand rather than pull all remaining inventory, a Ferrara representative told NBC News.

In an emailed statement to the outlet, the representative for Ferrara said the decision to discontinue the product was made with much deliberation.

“We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find the product at select retailers nationwide,” the statement said.

“The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns — and overall brand trends for Fruit Stripe Gum,” it said.

The gum was invented in the 1960s by James Parker and sold by Beech-Nut.

Ownership of the brand would change hands several times, but the product remained the same — a fruit gum whose flavor didn’t last long but, for many, evoked memories of a simpler time.

Each strip was striped with color and packaged in a way that was not difficult to spot. Temporary tattoos were included with a pack of gum.

Fruit Stripe mascot Yipes the Zebra invited candy lovers to enjoy the flavor wheel.

Users on the social media platform X lamented the demise of a brand they knew and loved.

Fruit Stripe Gum was flavored in Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach Smash and was manufactured in Chicago.

This article appeared originally on The Western Journal.

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