The incident underscores that consumers still have not forgiven Bud Light for its disastrous promotion lionizing transgender activist Dylan Mulvaney by putting his face on a can of its beer. Before the Mulvaney debacle erupted this spring, Bud Light had been the nation’s top-selling beer for the past two decades. Since then, the beverage juggernaut’s sales and popularity have cratered. CycleDrag posted a follow-up video Wednesday showing that Bud Light continued to be a pariah among consumers, as its booths and tents remained vacant and abandoned.
ZERO attendees at the Budweiser tent in SturgisThis may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc — Old Row (@OldRowOfficial) August 9, 2023
The response in Sturgis sends an unequivocal message to Bud Light and other “woke” corporations that using their products to push left-wing propaganda is unacceptable to a large segment of consumers. Numerous Twitter commenters mocked Bud Light for its self-created crisis, saying it’s learning the hard way what happens when corporations cavalierly wade into the culture wars.
@cycledrag Here is an upate on the Budweiser tent at Sturgis mid week #budweiser #budlight #dylanmulvaney #sturgis #sturgisrally #motorcyclesoftiktok🏍️ #motorcyclelife #budlightboycott ♬ original sound – Cycledrag
WARNING: The following tweet contains vulgar language that some readers may find offensive.
Maybe the micro minority Dylan Mulvaney people will buy their shit beer and save buttweiser? Oh wait. 🤣🤣🤣 https://t.co/LoDfeGv3zH— HOGG-MAN ⚒️ (@HOGGMAN_Memes) August 9, 2023
Brands should stay clear of 2 subjects.Religion & Politics. — Jason Barrett (@JasonDigital) August 10, 2023
Go woke go broke— Eddie guerrero (@edcruzto9) August 10, 2023
It’s not going to blow over. It a dead beer brand.— Thomas Kemmett🇺🇲 (@ThomasKemmett) August 10, 2023
At this point, it’s unclear whether Bud Light will recover from this costly blunder. By all indications, it seems unlikely — at least for the foreseeable future. As corporations become more aggressive about weaving political messages into their ad campaigns, they should prepare for more intense backlashes from weary consumers who are fed up with the nonstop, inappropriate indoctrination. Just stop already. This article appeared originally on The Western Journal.
They should’ve had Dylan there to draw the crowds.🤣🤣🤣🤣🤣— RedRight &True (@TrueRedright) August 10, 2023