The June 22 tweet is the beer brand’s first tweet since it went dark in early April. Many Twitter users were not complimentary about the video ad.
Crack a cold one: we’ve got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60— Bud Light (@budlight) June 22, 2023
Poor white people are back now I see. https://t.co/3N8qy1TWOp— Andrew Beck (@AndrewBeckUSA) June 22, 2023
However, others began to notice something odd about it all. Many pointed to a small icon at the bottom of the tweet that tells users that the tweet has “hidden replies.” Twitter posters can use the “hidden replies” feature that allows a Tweet to hide particular keywords and keep them from appearing on the main feed. The logo on the Bud Light tweet shows that the company has set up a list of words that will keep its thread less cluttered with negative replies. It sure seems as if the ultra-woke company is censoring its customers. Some users commented about the hidden replies feature being used.
Fire your PR team!! Embarrassing— T🦅🇺🇸🐊 (@Floridagirl0850) June 22, 2023
Omg the hidden replies 🤣🤣🤣— Raheem. (@RaheemKassam) June 22, 2023
Bud Light hiding replies like cowards. Love it https://t.co/iPJhfW1EvS— DDayCobra (@DDayCobra) June 22, 2023
The ad wasn’t really all that bad. But censoring replies does not make the company look very good. And it is at least the second time the company has tried to change the narrative with an ill-timed ad. It doesn’t seem that Bud Light’s new tweet is much of a help to get the company past the massive boycott effort that has sent it tumbling from its onetime perch as the number-one selling beer in the nation, a boycott that rose organically in the wake of its disastrous partnership with transgender activist and TikTok star Dylan Mulvaney. This article appeared originally on The Western Journal.
Bud Light scrolling through the comments right now pic.twitter.com/WUybZZUWFL— JT Lewis (@thejtlewis) June 22, 2023